METRO to eliminate Airport Direct bus service
And Yellow Cab smiles.
This should come as no surprise, really. Prices were too high in the beginning, the coaches were too large to be economical, and there was not sufficient buy-in from potential downtown partners. It took way too long for METRO to start tinkering with the service (and pricing) in an effort to attract ridership to those huge coaches.
Someone (apologies, but I can't remember who. UPDATE: Remembered, Tory Gattis, here) suggested that METRO and downtown interests ought to consider a partnership with The Wave to provide reliable and economical airport jitney service. That probably makes too much sense to be considered seriously (and Yellow Cab probably would exercise a veto).