1560 The Game cracks Top Ten for morning drive
The Chronicle's David Barron reports that relatively young sports talker KGOW-1560 continues to show some impressive growth:
Mild surprise No. 1: For the first time since August 2008, one of Houston’s four all-sports radio stations cracked the top-10 in morning drive among men ages 25-54, according to Arbitron.
Mild surprise No. 2: For the first time in the Arbitron portable people meter era, two all-sports stations are in the top-10 in morning drive for men 25-54.
Mild surprise No. 3: The top sports station ranked seventh in the demo last month, the best ranking since an eighth-place finish for the segment leader in October 2007.
By now, it’s no surprise that the aforementioned No. 7 station last month is KGOW (1560 AM). KILT (610 AM) checked in at No. 10 in the morning drive demo.
Arbitron’s copyright interpretation prohibits the use of specific share numbers for the men’s 25-54 demo, but it is fair to note that KGOW more than doubled its morning drive share in May when compared to April, beating KILT by more than a point. KNFC (97.5 FM) was third and KBME (790 AM) was fourth.
In other dayparts, KILT ranks 11th in the demo for middays (10 a.m.-3 p.m.), leading KGOW by more than a point. KILT also leads KGOW by more than a point in afternoon drive (3-7 p.m.) and ranks 13th among all stations. KILT ranked ninth in evenings, thanks, no doubt, to Rockets basketball, and also leads in the weeklong 6 a.m.-midnight numbers in men 25-54.
For a young startup radio station that many people didn't even expect to be around by mid-2009, that's some really impressive growth.
At a time when other local media organizations are shrinking or churning much content from other parts of the empire and cheap/free bloggers, it's nice to see an independent commercial media outfit focusing almost exclusively on the local scene and its loyal audience -- and flourishing. Good job, 1560 The Game!
Posted by Kevin Whited @ 06/21/09 02:39 PM | Print |
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