GHVCB opens six-person D.C. office

The Houston Business Journal's Christine Hall reports that The Greater Houston Convention and Visitors Bureau has opened an office in Washington, D.C.:

The new office is the organization’s first multiperson office outside of Houston, according to the bureau.

The GHCVB estimates that the 2,400 associations in the D.C. area have pumped more than $118 million into the Houston economy through convention business over the past three years.

“The goal of the D.C. office is to help the GHCVB better connect with the 2,400 association customers in the greater D.C. area, and thus bring in more convention business to the city of Houston,” Greg Ortale, president and chief executive officer of the GHCVB, said in a statement. “With the help of the new D.C. office, I hope to increase the number of meeting bookings by 15 percent within one full year of operation.”

Sidney Chang will anchor the new office as director of sales for the Mid-Atlantic region. He will oversee five other employees.

Let's hope that in one year, local media remember to ask the GHCVB if booking goals were met and the costs of the new office are justified.

Posted by Kevin Whited @ 03/15/09 04:00 PM | Print |

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