What do METRO, Diana Ross, and an elephant all have in common?
Starting today, you'll see a giant elephant with sunglasses standing on the rail.
At least, you'll see this image in brochures on our buses and trains - and later this week, on posters at our Park & Ride lots and various shopping centers around town.
It's all part of our new anti-terrorism campaign that tells an important message without creating fear.
"We were looking for a way to get the terrorism message across but not be scary and intimidating to people," said Sydney Veeder, account executive and copywriter for the campaign. "We wanted something very eye-catching, above and beyond the normal visual. An elephant stands out a little bit on a rail platform."
The message is simple: If you see something, say something!
On the radio, you'll hear 60-second spots in both English and Spanish. The English spot features a Motown tune with lyrics penned by Veeder.
"I thought of Diana Ross and the Supremes and the sense of empowerment against outside forces that can't be controlled. That fit in perfectly with anti-terrorism," said Veeder, pictured on the right.
Motown, Diana Ross and the Supremes, and a sunglasses-wearing elephant fit in perfectly with METRO's anti-terrorism message?
That's our tax dollars at work.
Posted by Anne Linehan @ 10/13/08 06:40 PM | Print |
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