They may not have a Pulitzer, but they have their own awards!

In this week's Houston Press, Rich Connelly mocks the local Hearst daily for its full-page ads trumpeting the awards it gave its own people:

The Houston Chronicle offered up a full-page house ad March 7 honoring their award-winning journalists.

"We're Making Headlines, and Much More, For You! Award-Winning Journalism in Print & Online" blared the headline, over a collection of mugshots of the winners.

Winners of the paper's in-house contest, that is. Not the chain-wide Hearst contest, just a competition among the Chronsters. Including Peer Awards, voted by fellow employees.

This all seems one step above reporting on this year's Secret Santa operation, but the Chron thought it deserved a full page of space so readers could "join us in giving this year's recipients a big round of applause."

And so, the four people who put together the gardening blog, we salute you. And are grateful for the opportunity to read about your award.

This is certainly mock-worthy, but in my view it's not nearly as mock-worthy as the statement by the reader rep that party pictures are more important than news on the organization's website.

But that's just my opinion -- what do readers think?

Posted by Kevin Whited @ 03/16/08 10:15 PM | Print |

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