Is Michael Berry about to blow up KPRC-950? (updated: yes!)

At the end of last week, some interesting (and seemingly accurate) rumors began spreading about major changes that will be coming soon to KPRC-950.

Mike McGuff has posted about those rumored changes on his blog this morning.

If it's all true, then it seems as if radio programming neophyte Michael Berry is determined to blow up what was once a powerhouse talker in Houston and start all over with something hardly recognizable.

In two years, we'll either be talking about Berry as a new-generation programming genius, or as an unemployed radio guy who helped hasten the decline of Clear Channel in Houston.

Which do you think it will be?

UPDATE: Local radio personality Chuck Tiller is already, er, singing Berry's praises (so to speak).

UPDATE 2: KTRH-740 has posted its revamped schedule here. It's set to launch July 30. Interestingly, San Antonio talker Joe Pags is being given the 9-11 am slot leading into Limbaugh/Hannity (it will be kind of like the radio version of Chief Harold "Arizona" Hurtt!). Chris Baker will move back to 4pm. And Michael Berry, whose ratings on KPRC-950 mornings are rumored to be terrible, will move to 7pm.

UPDATE 3: Here's the new KPRC-950 lineup, as posted on the just-revised "The 950 - Radio MOJO" website:

5:30-10 a.m. — Walton & Johnson
10 a.m.-Noon — Mancow
Noon-2 p.m. — Dave Ramsey
2-4 p.m. — Baker & The Hunt (Chris Baker & Cynthia Hunt)
4-5 p.m. — Mancow Happy Hour
5-8 p.m. — Michael Savage
8-10 p.m. — Phil Hendrie
10 p.m.-Midnight — Mark Levin
Midnight-2 a.m. — Bill O’Reilly
2-4 a.m. — Jerry Doyle
4-5:30 a.m. — Glenn Beck


Posted by Kevin Whited @ 07/23/07 08:04 AM | Print |

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