On magazine PR gambits and flawed methodology

A magazine has posted an update to its annual survey of "fat" cities. Houston no longer is "fattest" according to said magazine.

We've had nothing to say about the magazine's annual effort at free publicity because their methodology doesn't measure what they say, and the novelty factor has worn off.

But in case you were wondering why we haven't said anything about it this time around, this old post does the job adequately.