A world-class transit agency needs a world-class website
Following up on Monday's post about Metro's incorrect Holiday Schedule press release, I received an email from Raequel Roberts, Director of Media Relations for Metro and former Assistant City Editor at the Chron, who said that the press release sent out to local news outlets DID include the schedule for December 26:
As Director of Media Relations, I'd like to point out, in fact, that our news release did include our Monday, Dec. 26 schedule. And it appeared in both the Houston Chronicle and Rumbo. Several television stations also noted our holiday schedule.
I appreciate the email from Ms. Roberts, but I pointed out that the information on Metro's own site does not include December 26. She agreed that it was an oversight and added that it would be corrected. I don't know why it should be corrected at this point, since we are past the 26th, but whatever.
All of this illustrates a critical error in thinking: many people don't look to Old Media any longer for information. We don't read newspapers or little flyers and often can't work our schedules around to catch the evening news. We go online to get information and we expect online information to be correct and up-to-date.
And speaking of online information, why is it that when one goes to Metro's site, one cannot easily find the information about the January 23rd public meeting on bus route changes? I have to go to an old bH post to find a link to get to the press release that has the info. If there is an easier way to find the link, please let me know, but should it really be that hard to find public meeting information, for un-techy people like me? Shouldn't it be listed under Metro Meetings?
Perhaps Metro should consider hiring Laurence Simon to run their website. He's about as techy as they come, he's very innovative in his thinking, AND he actually depends on Metro to get around. How many Metro higher-ups can say that?
RELATED: The inadequacy of public notices in newspaper classified sections (bH)
Posted by Anne Linehan @ 12/28/05 09:22 AM | Print |
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