World Series appearance should boost Astros' value, revenues
The Houston Business Journal's Jim Greer reports that the Astros' successful season should boost the franchise's value:
The afterglow from the best season and first National League baseball championship in the 44-year history of the Houston Astros will likely swing the ballclub further into the black.
"Every revenue stream will be affected and should be affected in a positive way," says Dean Bonham, owner of the Bonham Group, a sports marketing consulting firm based in the Denver area.
Bonham believes that more revenue will flow to the Astros via radio, the Web and television. In addition, sales from sponsorships, merchandising and concessions stand to gain before the 2006 season, or after it starts, according to Bonham.
"It certainly should help the season-ticket sales, and ticket sales next year," says Astros owner Drayton McLane.
The Astros could see their attendance go from 2.8 million in 2005 to 3.1 million next year, with their base of season-ticketholders jumping from approximately 18,000 to 22,000 season-tickets sold, according to Street & Smith's Sports Business Journal, an affiliated publication.
Look for the Chronicle's Jose de Jesus Ortiz to write a column that explains that Drayton McLane really lost millions this season, and stands to lose more next season.
Posted by Kevin Whited @ 11/21/05 08:49 PM | Print |
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