Will "lifestyle" remodel reverse decline in market share?

Safeway must be really pleased with the Chronicle's David Kaplan after this puff piece on the announced "lifestyle" remodeling of the Randalls chain that has collapsed under the California grocer's ownership.

Safeway has so mismanaged the Randalls chain to this point that one wonders if there's any chance of even holding the market share the stores currently enjoy, especially given the store closures that were recently announced.