Can anybody explain the running "Cowboy Lamza" joke?

David Barron's most recent Sports TV-Radio column for the Chronicle contains the following unusual aside (in bold):

NBC's Sunday night games for the final eight weeks (with the exception of Monday, Dec. 25, when Terrell Owens will try to bring Christmas cheer to his former Eagles teammates at Texas Stadium) will be determined 12 days in advance. CBS and Fox each can protect five games, but neither can protect more than one each week.

Also, you may notice that start times for all games in the Eastern and Central time zones for the final seven weeks are listed at noon CST. If you're a Cowboys fan in Houston, that could be cause for concern, since there are three potential occasions when Cowboys games could be blacked out here because they conflict with noon Texans starts at home. However, any or all could be moved to 3:15 p.m. or to NBC.

(By the way, when I told Bill "Cowboy" Lamza that three to four Cowboys games could be blacked out here, he blurted, "I may have to move." Alas, cruel fate could rob us of this golden opportunity when the networks start shuffling games.)

What is the bizarre fascination with Bill "Cowboy" Lamza?

It's one thing for the Chronicle's most popular columnist to work Lamza into his columns regularly. That's one perk of being a popular columnist, one supposes. But why in the world would readers of the sports section care about a guy that hardly anybody knows? And why would such a parenthetical even make it into print in a quality newspaper (or the Chronicle, for that matter)?

What am I missing here? Feel free to explain in the comments.

Posted by Kevin Whited @ 04/09/06 01:53 PM | Print |

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