Continental, United rolling out reciprocal frequent-flier benefits

CONTINENTAL AIRLINES has posted interesting news for Continental and United frequent fliers: Elite members of the airlines' frequent-flier programs will be enjoying some nice new reciprocal benefits, which will start to roll out in mid-2010. Elites from both airlines will enjoy space-available, complimentary upgrades on the other company's metal (with a slight advantage to United elites in terms of pecking order), as well as reciprocal access to preferred seating (a definite advantage for Continental elites, since it gives them access to Economy Plus on United, a seating product that does not exist on Continental).

Unsurprisingly, the Chron business section doesn't have anything posted about this news (which, in my view, aligns the two airlines to re-enter merger talks by the end of 2010, which is reported -- by newspapers other than the Chron -- to interest Jeff Smisek).

UPDATE: Bill Montgomery, the Chron's frequent-flier blog guru, posts more at Houston Departures.

Posted by Kevin Whited @ 11/17/09 12:08 PM | Print | Comments (5)

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