Houston, It's Worth It: The Book
Over the weekend, the Chronicle's Rick Casey wrote about the new book from the crew at ttweak, the group behind the "Houston: It's Worth It" marketing:
The opening photo spreads give the first clue that this is not a typical wet-kiss coffee-table romanticization of your hometown.
On the right side, cropped at the upper thigh, are the shapely bare legs of a woman reclining on a chaise lounge.
Facing the camera on her left calf is a large tattoo of a skimpily-clad woman in dominatrix gear.
On the left side of the spread is the bottom half of a barefoot man in denim shorts cooking something on a Weber barbecue grill.
Turn the page and you get more of the photo: He is a good-looking young man, shirtless, smiling, holding a Shiner Bock by the neck. The two are on a backyard deck, festooned with an artificial Christmas tree right behind the tattooed leg.
The message: This is a Houston Christmas — warm, unselfconscious and raw.
More information about the book is available here (pdf). I've skimmed through the book, and think it's suitably Houston-funky and typically ttweak -- both good things.
Posted by Kevin Whited @ 11/05/07 10:52 PM | Houston Miscellany | Technorati | Sphere | Comments (1)
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