Press release as news story?
The Houston Business Journal's Allison Wollam actually attached her name to this story:
Starbucks is aiming to raise awareness of World Kindness Week by rewarding local Good Samaritans.
From Nov. 12 through Nov. 18, Starbucks employees will attach magnetic versions of the company's signature red holiday cups to cars driving around Houston.
Each time someone stops the driver of a car with a magnetic cup to tell them about the cup, that person will be rewarded with a "Cheer Pass" and may also receive a beverage coupon or a Starbucks gift card.
Cheer Passes will also be distributed in Houston during the holiday season at events designed to spread good cheer.
When a recipient enters the unique number from his or her Cheer Pass on www.ItsRedAgain.com, the act of goodwill that has accompanied that card can be read, shared and visually tracked on a world map.
Huh?
Can anyone explain this (especially the bolded part with the confused grammar)?
Posted by Kevin Whited @ 11/02/07 11:28 PM | Houston Miscellany | Technorati | Sphere | Comments (2)
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