Clear Channel's vision for Houston-area radio
The Houston Business Journal has posted a print edition Q & A with local Clear Channel GM Eddie Martiny that includes some interesting information. Here are a couple of bites:
HBJ: You have an extensive line-up of FM and AM shows. Where do you plan to make changes, if any?
Martiny: The main programming changes have been on our AM radio stations (NewsRadio KTRH 740 AM and TalkRadio 950 KPRC).
We're moving Rush Limbaugh to KTRH for a few simple reasons: Rush is America's most popular on-air personality. Moving to our 50,000 watt giant gives Rush the opportunity to broadcast to a larger audience on one of the most powerful radio stations in America.
The changes we made on KPRC are designed to give listeners more live and local programming. While nationally syndicated hosts are popular, some of the marketplace has been seeking more local viewpoints.
[snip]
HBJ: With Houston a Top 10 radio market, where do you see the city's future heading?
Martiny: I believe the future of the radio industry is bright. Radio revenue for 2006 will most likely reach an all-time high for the city of Houston (approximately $330 million). This is a reflection of the quality of our talented team and a robust local economy.
It's not just our company. There are several first-rate radio companies in Houston. Houston radio is competitive, which results in great radio for the listeners.
As long as Houston continues to thrive, so will radio.
We've long noted the market for local issue-oriented talk, and Clear Channel's recent scheduling changes make the most of what KTRH-740 and KPRC-950 can deliver signal-wise: putting the powerhouse hosts on KTRH's big blowtorch (as Chris Baker calls it), and putting the local hosts, dealing with issues of local interest, on KPRC. It's a win-win for Clear Channel and for Houston-area listeners.
PREVIOUSLY: KTRH-740 and KPRC-950 changing shows, schedules
Posted by Anne Linehan @ 01/01/07 07:54 AM | Houston Media | Technorati | Sphere | Comments (18)
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