Channel 2 is getting serious!
The Chronicle's David Barron reports that KPRC-2 is planning to "get serious about sports" ... by chasing longtime Houston sports guy Steve Mark. Because, you know, chasing guys has been so effective at getting channel 2 out of the ratings cellar in the past (see Roberts, Craig).
Anyway, Chron columnist and blogger Richard Justice smacks around Channel 2's news director a bit:
"We're going to get serious about sports," Channel 2's news director Skip Valet tells David Barron, who speculates this might mean airing more features outside the traditional sports block. Uh, Skip, just between us, it's this kind of thinking that has your ratings where they now are. If you didn't already know that sports is an important part of your news coverage, you maybe should have, well, found another line of work. Here's how you improve your sportscast: (1) give sports a bigger chunk of your newscast; (2) spend more money. For instance, if the Texans play a game, you might consider sending a reporter. I know this is a far-fetched notion to you, but these times call for a novel approach. Sure, a flight to Jacksonville will cost maybe $140. Go for it, Skip! And if you can't spring to go see the Texans don't tell a newspaper reporter that it's because the NFL is restricting your access. You weren't going before the NFL changed it's rules. Don't be a martyr, Skip. That dog won't hunt. Trust me on this, Skip. Sports is like politics. It's local. And in this town, it's not complicated: Astros, Texans, Rockets, Dynamo, UH, Rice, UT, A&M and high schools. Stick to the basics, Skip. You'll thank me for it later.
Burn! (btw, please don't shoot the messenger Skip -- we're just excerpting and linking)
Posted by Kevin Whited @ 12/22/06 10:16 PM | Houston Media | Technorati | Sphere | Comments (0)
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